Success - "one of the greatest miracles in Nigeria's press history", Speed - "instant charming of the Nigerian newspaperbuyer", Quality - "offers at rock bottom price the information needs of the info-hungry", Marketing - "requested for a 100% increase in print run", Growth - "sold over 60% of the total print run on the first day"
PM News . 25 October 1996 . Pg 19
100%
Summary
Summary may not be accurate; generated by machine learning.
P.M. News is a Nigerian newspaper that was launched in 1994 with great success. Despite being launched with little publicity, the newspaper quickly gained popularity and sold over 60% of its copies on the first day. The newspaper's success continued to grow, with a 100% increase in print run on the second day and a peak of over 60,000 copies sold within four hours a day. However, the newspaper's success was met with fears about its survival and the tolerance level of the government.
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