Home appliances, Electronics, Brand names, Global re-branding strategy, Products, Markets, Africa, Middle East, South Asia, China

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Panasonic, a Japanese electronics company, is rebranding its products in Africa, the Middle East, South Asia, and China under the "National" brand name, except in Japan where the brand originated. The company's General Manager for Corporate Management Division for CIS, the Middle East, and Africa, Mr. Takaki Yasumoto, explained the genesis of the brand name "National" and the company's new global rebranding strategy.

Related Topics

• Home appliances
• Electronics
• Brand names
• Global re-branding strategy
• Products
• Markets
• Africa
• Middle East
• South Asia
• China